“If you go against Google, you go against God” – this was a piece of advice I received from my fellow marketers when I was using my rhetoric on them, quite vainly though and asking them to join the Crusade against Google. But somehow because of some noises in the background (at least this is what I think so), the entire argument was lost on them. In fact, it is unnerving to see that everyone around is spinelessly accepting whatever Google is rolling out. Rather than putting a brave face, most of internet marketers shamelessly advocate whatever Google is saying, disregarding the obvious fact that Google is just trying to increase its profit and wants to be the big brother of the Web by unashamedly promoting its own service.