The best eCommerce storefronts tend to be unique to their clientele, their product, and their location. However, if you look you may notice a few things in common. While trends change with time—2012 was all about white backgrounds and grayscale photos while 2013 brought back grunge textures and dark backgrounds—all the best sites find an image that speaks to their brand more clearly than anything else and stick with it. In getting to that point, however, they all move through a few specific elements of the design process. Find out what it is that makes the top sites stand out from the rest of the crowd.