When you prepare your newsletter, probably the last thing on your mind is if its design and contents adhere to usability principles. This approach is wrong because poor usability means your newsletter ends directly in the trash folder and most likely its subsequent issues will end there, too. Basically, this kills all your efforts to use your newsletter as a sales and promotion tool because it drastically reduces your readership.
About AdaAda is the Blogger Relations Manager at WinkPress, which is a web resource about leveraging WordPress, its themes, and plugins to create versatile and unusual websites. Visit the site to learn more about WordPress newsletter plugins.
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