Since User Experience (UX) is an important factor in your website’s search engine ranking, it then becomes largely tied to your business’ growth. As such, you should be able to provide your visitors with the best online experience to effectively convert them to leads and sales.
In 2013, to commemorate the 20th year of free and open web, the very first website returned to the web using its original URL. The site is… well, very basic; it is a text-only site that explains the World Wide Web basics. The website that we know has come a long way since. Fast forward to 2015, it would be relevant to determine the changes in the web design industry in the past couple of years. Where do you think it is headed? Let’s see.
The best eCommerce storefronts tend to be unique to their clientele, their product, and their location. However, if you look you may notice a few things in common. While trends change with time—2012 was all about white backgrounds and grayscale photos while 2013 brought back grunge textures and dark backgrounds—all the best sites find an image that speaks to their brand more clearly than anything else and stick with it. In getting to that point, however, they all move through a few specific elements of the design process. Find out what it is that makes the top sites stand out from the rest of the crowd.
An amazingly designed logo is quite powerful when it comes to marketing. It forms the face of the company to the world and creates the first impression. To design a logo it needs more than just creative graphic design and the following tips can help you to do so:
Stock photography is the great leveller. Businesses of all kinds, through stock photographs, have access to a high quality, impressively diverse, fit for purpose catalogue of images that can boost sales and improve the professionalism of the customer’s website or business. Traditionally, these images have come from stock photo agencies, and thus customers, at the whim of the content producers, have had limited choice when it comes to price and producer. With technological progress however, things are starting to change.
The fact that your website represents your business means it’s imperative that the site leaves a good impression on its visitors. It is a site’s design that plays a huge role in creating this impression. One important design element that improves, both, the visual and functional appeal of a site is typography. If you use it right, it can enhance your website’s design like nothing else can.