The psychology of colors in the marketing industry was always a subject worth exploring. It is no secret that different colors affect people in different ways. And not only that, but the same color has a different effect on people depending on their gender, age and geographical location. When you add the results of the psychological research to this, you’ll see how personal experiences, preferences, cultural differences and the context given at the time of seeing the color all have an effect on how the color will affect each of us individually.