Apple Computers is often criticized for its lack of originality and innovation, its critics asserting that much of its technology has been stolen or copied from other companies. Though this is an argument that will likely never be resolved, what is true is Apple has revolutionized the expectations of consumers when it comes to technology and applied innovation. How did Apple accomplish this? Here are four illustrations.
Steve Jobs is best known as a marketing genius and as a co-founder, chairman, and CEO of Apple. Apple wasn't always the most successful company, but Steve Jobs was able to turn things around to eventually make it one of the biggest and most profitable companies in the world. While he left Apple to create Pixar, Apple wasn't seeing growth as they had anticipated and when Steve decided to return, he was able to completely change up how the company works and their marketing strategies, which ultimately is the reason behind Apple's success. We can all learn from some of his marketing strategies and how he made his companies so successful, so let's take a quick look at some lessons to be learned.