Local marketing is challenging. Busy people don't pay much attention to marketing messages, unless they really standout. In recent years, plastic postcards have caught on because they grab attention while converting prospects into clients. If you haven't used a plastic postcard printing service yet, you're missing out on an amazing source of new business.
There are many different custom effects to get that extra attention on your business card. There’s everything from custom embossing to foil stamping. However, most designers will tell you that the premier effect for that extra sparkling in your business card is Die Cutting. The problem is, Die cutting can be extremely expensive. Not only is the effect expensive – so is the design cost!