Ecommerce-Platforms.com – a leading ecommerce news, views and advice blog has recently published an informative and useful article along with a comprehensive infographic on creating a successful online business in 2015.
The best eCommerce storefronts tend to be unique to their clientele, their product, and their location. However, if you look you may notice a few things in common. While trends change with time—2012 was all about white backgrounds and grayscale photos while 2013 brought back grunge textures and dark backgrounds—all the best sites find an image that speaks to their brand more clearly than anything else and stick with it. In getting to that point, however, they all move through a few specific elements of the design process. Find out what it is that makes the top sites stand out from the rest of the crowd.
For many people that have dreamed of starting a small business, the Internet has truly become a godsend. Whether it's an offshoot of an existing business or something created out of thin air, the world of e-commerce has exploded alongside the Internet in the last 20 years. However, a prospective small business owner still needs to double check a few things before hanging up their virtual shingle and hoping the money starts rolling in. As with the brick and mortar stores, doing the research before taking the plunge is vital. Putting in the hard work to make sure all is well will certainly be a need in the long run.
Effective online marketing is a must for any aspiring artist today. The Art business can be especially tricky when it comes to marketing because so much is based on perception. People perceive certain work as having greater value often because of the name attached to it or what the “experts” say about it. In other words, the best way to market your art online is to enhance your profile online.
Since companies first started moving away from traditional marketing methods and embracing online and digital marketing, the potential of the digital platform to transform a company’s fortunes has been evident. Clever marketing campaigns, comprehensive and well-built websites and consistent email promotions can all help to get you brand name out their and drive more business to your company’s door.
There are thousands of new online stores emerging on the Internet every single month. In accordance with the latest market researches, the average lifespan of various ecommerce projects, irrespective of their size and business niche, is a little bit more than two years. It looks like a really sad statistics, but about 90% of ecommerce start-ups eventually close due to many reasons.