There is a saying that it really does not matter how much you sell, it comes to nothing if you don't get paid for it. There have been several discussions before over bettering the cash flow of a business. Business owners often tend to get so much engrossed in positioning their brands that they forget to make sure, if cash flow is being properly managed. It's also a total blunder when businesses focus only on the quantity of sales and not on the amount of money that they are supposed to receive.