The psychology of colors in the marketing industry was always a subject worth exploring. It is no secret that different colors affect people in different ways. And not only that, but the same color has a different effect on people depending on their gender, age and geographical location. When you add the results of the psychological research to this, you’ll see how personal experiences, preferences, cultural differences and the context given at the time of seeing the color all have an effect on how the color will affect each of us individually.
The fact that your website represents your business means it’s imperative that the site leaves a good impression on its visitors. It is a site’s design that plays a huge role in creating this impression. One important design element that improves, both, the visual and functional appeal of a site is typography. If you use it right, it can enhance your website’s design like nothing else can.
A picture may be worth 1,000 words, but words can be just as lovely, unique, and eye-catching. Typographic art isn’t anything new, but it’s been getting incredibly popular lately. Pretty posters with typography have been popping up everywhere—most of these posters are for art’s sake, but some of them are being used as exciting marketing tools.
The most important thing which plays a crucial role in making a website successful is Web Typography. Your web typography can make or break the visitors’ concentration, and force them to move on to another website, which manages to present its content more beautiful than yours. Therefore, if you think that your website lack in its typography, then you must do something about it, or else you’ll keep on losing your probable readers (if it is a blog), clients or consumers (if it is a business or fun related website).
Typography is one of the buzzwords these days when it comes to cool poster designs. So in this tutorial, we will show you how to make your own typographic poster, but to make things interesting, with a more nostalgic theme to it.
Most people do not think much about typefaces (often referred to as “fonts”) on a daily basis. They do not consider the differences between the different typefaces, let alone the reason for those differences or the history of how they came to be the way they are today. But for designers, these details are both interesting and informative. This article details a brief history of how typography has evolved into what it is today.