Since User Experience (UX) is an important factor in your website’s search engine ranking, it then becomes largely tied to your business’ growth. As such, you should be able to provide your visitors with the best online experience to effectively convert them to leads and sales.
It’s not enough that businesses in this day and age put up a website to raise awareness for their brands and sell their products. Every competent entrepreneur already has one. To have a competitive edge, a company needs to understand the concept of user experience, and apply it using the right tools such as Magento.