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There are thousands of new online stores emerging on the Internet every single month. In accordance with the latest market researches, the average lifespan of various ecommerce projects, irrespective of their size and business niche, is a little bit more than two years. It looks like a really sad statistics, but about 90% of ecommerce start-ups eventually close due to many reasons.
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Even the best sites have room for improvement. As standards and practices on the Internet change and evolve, fighting to stay ahead of the curve is crucial. Be assured that if you don't engage in this task, your competitors definitely will. Unfortunately, you may not know where to start with building upon your already successful site. Spending a few moments reviewing these suggestions can help you build a stronger platform that promotes continued success and longevity.
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It wasn't too long ago when good marketing methods simply meant putting an ad on the TV, taking out a spot on a radio station and possibly putting up a billboard in a high-traffic area. In the Age of the Internet, however, having a website is the only way to ensure success. Common sense would dictate that simply bringing in visitors to a website would be enough to increase revenue, but in actuality, bringing in the wrong audience is nearly as bad as bringing in no audience at all.
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KPIs, key performance indicators, are the bread and butter of any eCommerce business that wants to be SMART: Specific, Measurable, Achievable, Realistic and Time-bound. They can help shop owners understand why shoppers exit before completing a transaction, commonly known as checkout abandonment, or how the expanded version of an eBook isn't doing as well as the shorter version.
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Drupal is an open source content management system (CMS) and most popularly used as a web design platform. It provides a lot of modules and themes that allows Drupal developers to develop all kinds of websites. However, when it comes to eCommerce solution development it is not ranked as popular in usage. This is due to many other platforms that have been built specifically for eCommerce solutions and most online businesses tend to use them only. They think that since they were purposely built for eCommerce platform they are more optimized for it than others like Drupal for which eCommerce was an afterthought. Some people think that Drupal cannot be good enough for eCommerce and it might be lacking in functionality. Such assumptions have led many to overlook Drupal’s potential as the best eCommerce solution especially for small and medium-sized enterprises.
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Many of the SEO experts are unaware about this crucial fact that SEO audit includes analyzing source codes which play a significant role in performance of the site. Developing and modifying the code is used to be the part of developers job but with the new reaches of SEO tools they come down to the pocket of bona-fide Search Engine Optimizers. A sagacious SEO audit includes the modification and implementation of various tags, scripts, etc., which affects the result of Search Engines at a very big level. Now-a-days, many interfaces like Wordpress or Joomla has manifested themselves in a way allowing the SEO experts to do the required changes in the source code easily.
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