Are Your Website Visitors Really Your Target Audience?

Articles, Guest Post, Tip and Tutor|

It wasn't too long ago when good marketing methods simply meant putting an ad on the TV, taking out a spot on a radio station and possibly putting up a billboard in a high-traffic area. In the Age of the Internet, however, having a website is the only way to ensure success. Common sense would dictate that simply bringing in visitors to a website would be enough to increase revenue, but in actuality, bringing in the wrong audience is nearly as bad as bringing in no audience at all.

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Establishing Your Own KPI Standards

Articles, Guest Post, Tip and Tutor, Web Designs|

KPIs, key performance indicators, are the bread and butter of any eCommerce business that wants to be SMART: Specific, Measurable, Achievable, Realistic and Time-bound. They can help shop owners understand why shoppers exit before completing a transaction, commonly known as checkout abandonment, or how the expanded version of an eBook isn't doing as well as the shorter version.

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Is Drupal the Best eCommerce Solution for SMEs?

Articles, Guest Post, Tip and Tutor|

Drupal is an open source content management system (CMS) and most popularly used as a web design platform. It provides a lot of modules and themes that allows Drupal developers to develop all kinds of websites. However, when it comes to eCommerce solution development it is not ranked as popular in usage. This is due to many other platforms that have been built specifically for eCommerce solutions and most online businesses tend to use them only. They think that since they were purposely built for eCommerce platform they are more optimized for it than others like Drupal for which eCommerce was an afterthought. Some people think that Drupal cannot be good enough for eCommerce and it might be lacking in functionality. Such assumptions have led many to overlook Drupal’s potential as the best eCommerce solution especially for small and medium-sized enterprises.

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The Anatomy of a Popular Pinterest Photo

Articles, Guest Post, Photography, Tip and Tutor|

Social media is a great way for us as designers to share our work with others online. Possibly the best platform for this is Pinterest. While most other social media revolves around text or sharing interesting articles, Pinterest is a purely visual medium, making it the perfect choice for putting our portfolio pieces on a virtual pedestal for the world to see. In order for a Pinterest photo to be widely shared, it is essential that it be pinned and repinned by the masses. The trouble is, there was never any way of knowing what kinds of photos garner the most repins. But thanks to Philadelphia based startup Curalate, we now have a pretty good idea about what makes for a popular Pinterest photo. If you can work some of these elements into your portfolio photos, you will increase the likelihood that your work will be shared in front of a worldwide audience of other designers looking for inspiration, as well as potential clients. So what factors increase a photos “pinnability?”

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Why Your Source Code Matters – SEO Audit Tips

Articles, Guest Post, Tip and Tutor, Web Designs|

Many of the SEO experts are unaware about this crucial fact that SEO audit includes analyzing source codes which play a significant role in performance of the site. Developing and modifying the code is used to be the part of developers job but with the new reaches of SEO tools they come down to the pocket of bona-fide Search Engine Optimizers. A sagacious SEO audit includes the modification and implementation of various tags, scripts, etc., which affects the result of Search Engines at a very big level. Now-a-days, many interfaces like Wordpress or Joomla has manifested themselves in a way allowing the SEO experts to do the required changes in the source code easily.

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Choosing the Right Art Brush

Articles, Guest Post, Painting, Tip and Tutor|

Being an artist myself, the same goes for picking the right tools for your project. Without the right brush, you could end up with a completely different vision than what you pictured. However, if you’re a new painter, all of the different types of brushes may seem a bit intimidating. How do you know which brush is right for the type of project you want to complete? And why are there different prices for the same brush? Luckily for you, I have suggestions and tips for your future painting, and to get the exact style and vision of what you want.

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