When it comes to website designers, there are some that are successful and there are others that are not so. The thing is that in a creative field like website designing, nobody can be successful all the time, and even the best of designers can throw up a turkey at times. But what must be noted is this – the best designers make sure that they get certain designing aspects right.
This way they make sure that they have got all their bases covered when it comes to the design of their website, essentially meaning that they do everything they can, to ensure that the chances of their website succeeding at the turnstiles is always high.
So, what are these important aspects that have a big role to play in determining how the design of a website finally turns out? Come let’s take a look.
Making Sure Each and Every Web Page is Compelling
A website can have one page, ten, or even a hundred; the experts ensure that each and every page on the website is as compelling as the other. All designers worth their salt consider each and every page of equal importance as far as the design considerations are concerned. You can’t just use impact generation images on a few pages of the website and ignore the rest because they are not important enough.
This leads to designing asymmetry, and this in turn leaves a bad taste in the mouth of website visitors. What if the website visitor isn’t really interested in the Home Page, but is interested in visiting one of the many products or services page on the website. What if he finds that the page he has come to is a halfhearted attempt. The result is that it leaves a bad impression.
This is the reason why there should be something of real value in each and every page, from the design point of view. The best designers understand this fact with aplomb.
There are Zero Distraction Elements
I have gone through many a website wherein, the design was replete with distractive elements. When I least expected it, a Pop up would open on my screen, and on some sites the call-to-action buttons blinked at me. There were other websites that had animation whose real purpose on the particular page, I could never really fathom. All this did was to distract me from my real purpose of landing up on the website.
This is the reason why the best designers have a very straightforward approach towards designing and give credit only where it’s due, meaning they only use the kind of design elements that will deliver the message of the website without any interferences. They don’t want their visitors to lose focus, they don’t want their attention to veer away from the message that they want to convey to them.
Seamless Coming Together of Form and Text
Purely visuals focused or a text specific design never works. What many people, especially newbie designers forget is that great websites are all about a coming together of form and text. One cannot be sacrificed for the other and therefore the focus must always be on bringing the two together seamlessly. Here, the confluence of the images used and the text should be such that one qualifies the other. The text must enhance the image and vice versa. In website design, both have a big role to play when it comes to ensuring its success.
The amount of text that is to be used on a particular web page and the size of the images should be in sync with one another. That’s because there is always a threshold level for a website visitor, when it comes to seeing visuals and reading text. Designers must always ensure that this limit is not crossed.
Too much of a good thing is always bad.
User Experience is Paramount
A good website is the one that offers its visitors a fabulous user experience. It’s not just about satisfying a user’s need for specific information, but it’s the way you go about doing it, that matters. Each and every aspect of the website’s design must come together to create an ‘experience’ for the website visitors, the kind of experience that can enjoyed.
A website designer who focuses on ‘engaging’ the attention of the visitor is on the right track, always. This is because if you can’t keep the user engaged on the site, there is no way n the world that the website will have a higher conversion ratio. This is why the use of visuals and images must be such that they are interesting enough to make the visitor want to go through the website.
Once the attention has been engaged, yet another aspect of user experience kicks into place, which is the website’s overall usability. The design of the website controls must be such that the visitor is able to surf the website without any problems whatsoever. He must be able to do so quickly, conveniently and with a complete understanding of the site.
Successful designers are always careful about their user experience.
Don’t try too hard to impress
What happens, if and when you try too hard? There are all chances that you will end up making all sorts of mistakes, because you will be putting yourself in unnecessary. This fact remains true in the case of website designing as well. The successful designers are successful because they put in a lot of effort, but they don’t try too hard to impress their website’s visitors.
A visitor who comes to a website doesn’t really judge the designer but the website. So, it really doesn’t matter whether the visitor thinks you are smart or astute or the best; it’s whether he thinks the design of your website is out of the top drawer that counts. And therefore, the best designers focus on the design, its relevance to the purpose of the website and the user experience.
“Even if the website looks simple, its ok, but what is important is that the design should work. It should be able to meet its objective”. This is the thought that drives the designing decisions taken by expert designers.
This is just a small cross section of the aspects that designers get right, and it’s not just any designers who get this right, it’s those that understand the value of these aspects, the expert professionals who are well aware of the do’s and don’ts of website designing. That is why they are successful.
Written by Hazel Raoult: Hazel Raoult is website designer with PLAVEB, a web Development Company based out of Los Angeles (Burbank), California. The company also offers cutting edge mobile applications development services. She works to create visual experiences for the web and mobile platforms and also loves writing about her insights through her guest blogging. Follow her on Facebook and Twitter.