As long as a business owner has made a solid and sound choice in his eCommerce software, many of his needs and requirements are most likely already covered by the software. There are instances, however, when business owners would prefer more control and flexibility over their existing set up and would like the opportunity to create a more streamlined experience when controlling their online store. ECommerce plugins were designed to cover these issues. Incorporating these additions into existing software will just create a bulky program, which will slow down processing and increase server loads, and create unnecessary weight to be added onto programs, causing problems on both ends of a transaction. With eCommerce plugin, owners can chose which applications to add or remove, creating a customized system which works best for them.

Accounting integration

Making online sales is great, and is, of course, a great source of revenue, but incorporating those sales with the sales made in physical stores can cause an accounting disaster. Many traditional stores still use software like Quickbooks or Xero to take care of their accounting. This is why one of the more popular plugins is one that will integrate online sales into existing accounting software, and create a comprehensive collection which allows for all in one accounting.

Marketing tools

Many eCommerce software programs already have existing tools to market and advertise businesses, using features such as SEO, social media promotions, and automatic discounting. These are all popular services; however there are many more fields which are evolving every day which allow for even more marketing and exposure for products.  For business owners who chose to use these venues, there are plugins designed specifically for their convenience. Email marketing plugins, which organize and automatically update mailing lists are amongst the many in demand today for marketing. There are also plugins available for enhanced Facebook and social media marketing, which allow for increasing promotions and exposure amongst social networks.

The little details

There are many steps that need to be taken until a sale is successfully completed. The little details are what make or break the deal. Even after a payment has been processed and a sale has been finalized on paper, there is still the problem of shipping and sending the actual product to the client. Plugins which create integration with inventory management software make this task easier on the vendor’s side. Merchants can keep control over their products, and synchronize the availability of products between sales made in a physical store or online. Shipping plugins are also in high demand, which help in completing all issues with regards to sending out products, whether it is creating shipping labels, to tracking packages and ensuring they are safely sent to the client.