With improved search experience of the users, it has become hard to find websites carrying serious blunders or the ones that are totally spam. It happens sometimes that unpredictable clicking lets you land at the desired web page, but that doesn’t happen in most of the cases.

A website can be made sticky many ways; however, every webmaster should check for the following basic design elements to make the website flawless for the end users. Most of the website errors could be fixed easily provided the webmasters know how to do that. In the lines below, three different categories of websites would be discussed according to the blunders present over there. Solution will also be provided along with the problem. Keep reading if you want to increase the conversion rate!


1. Websites With Structure Issues

The most distracting thing for the website visitors is the poor site structure. Frustrated visitors will do nothing other than leaving the site for some other good option. The main reason behind poor structure of a website is unclear vision or lack of direction. Not just the visitors, but search engines also hate websites with poor structure.

What actually happens?

Using images for navigation is the common trend at present, but it’s not a good alternative of the main menu. It seems to be an innovative approach, but lets the user gets lost in navigation. The visuals might be compelling, but the need is to make the structure flawless.

What should be done?

Providing visitors with some basic navigation is necessary, as recommended by experts of web design company UK. It helps not just in easy moving to different parts of the site, but also provides the users with enhanced site experience. As people are used to navigation, so using the menu rightly makes sense. It makes the visitors moving easily from general to the specific content present on the website.

Providing your website with basic navigation is the first step to make it intuitive and less confusing for the site visitors.

2. Websites With Stuffed Content

It happens in many cases that more is considered as less and the same is true for inbound marketing depending on rich content. However, as far as the content used in web designing as well as in the layout is concerned, less is more.

What actually happens?

Websites with more content in the main design are meant to let the visitors know what range of products or services are offered at the website; it results in nothing but letting the visitors get confused which way to go. It’s termed as content overload.

What should be done?

Before considering about how to shrink the content, first look at the goals of the site visitors. Know the main reasons why visitors visit your website. Whether it’s meant to get educated, shop online, or get subscribed for something.

Now, put the extra content from the landing page and place that onto some other page. If visitors see more white space at a web page, they will feel at great comfort level to find what they actually are looking for.

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3. Websites With Generic Template

A website that isn’t made the customized way has fewer chances to appeal to the targeted customers. There would be hundreds and thousands of cookie-cutter websites over the World Wide Web. Using stock images and generic copy at a website makes that unremarkable. Such a website won’t get distinguished among many other websites dealing in the same business over internet.

What actually happens?

The first impression of a site visitor would be like he/she has seen the site thousand times. It’s not bad to use a template, but that should be made customized to provide the targeted audience unique site experience.

What should be done?

Personalize the site by replacing the stock photo with something more realistic or even a form to guide the visitors move to the next step. For the web copy, is better to address the needs of the visitors instead of just focusing what you are all about. Provide the users with modes of contacting you or offer them subscription. Social media buttons are good to add at the site to make the sharing lot easier for the site visitors.

To make a web design customized, it doesn’t require just the basic design changes, but personalizing it to some extent. The content should be reflective of your main business goals. People prefer to deal with people, not with the stock photos.

There are more website blunders that websites have and become major reason of poor conversion rate. The point is to remove all the flaws with one objective and that is to please the end users and the search engines to get good response in terms of ending profit.

What other web design offences you have observed or experienced that affects the site conversion rate? How you have removed them and improved your website performance? Share in the comments below!

emma-jones Written by Emma Jones; Emma Jones, a writer by passion and profession. She is managing Web Design Company in Edinburgh and Glasgow and regularly writes for different web design blogs, providing latest and useful information, particularly related to web designing. Follow her on Twitter @vaniatech.