Even the best sites have room for improvement. As standards and practices on the Internet change and evolve, fighting to stay ahead of the curve is crucial. Be assured that if you don’t engage in this task, your competitors definitely will. Unfortunately, you may not know where to start with building upon your already successful site. Spending a few moments reviewing these suggestions can help you build a stronger platform that promotes continued success and longevity.
Consider Backward Compatibility
An untapped sector of the market may rest in the hands of those who own older devices. With new patches to the Android, Windows, and iOS platforms, it doesn’t take long for a PC, tablet, or smartphone fall into the ranks of outdated equipment. Depending on your site, it may be worth the effort to support older operating systems and browsers. Not only does this increase your coverage, but you can use this strategy to prepare currently supported platforms for outdated status when the next line of offerings hit the market.
Optimize for Mobile Users
If you aren’t already targeting mobile viewers, it is time to place a focus on this growing group. According to research from Pew, a marketing think-tank, over 56 percent of adult Americans own a smartphone. With the plethora of strong mobile offerings, your standard desktop variant is nowhere near the ranks of the best mobile sites. These pages keep the visuals to a minimum, thus facilitating connections for those with limited signal strength or bandwidth. Additionally, touch screen functionality and properly calibrated proportions also go a long way to make things easier for these viewers. Consider adding in text links for easier and speedier navigation for your mobile clientele.
Making decisions based on feelings and guesses is not a strong business practice. There is also no reason to act in this manner with the wide array of tools at your disposal. In addition to stats and traffic figures generated by your web page and hosting service other utilities, like Google, offer analytic reports. These data outlays can help guide your decision-making process and help you focus on the content and features that please your target demographic. Having this knowledge in hand can streamline the planning process and help build a better website in general.
Collaborate with Similar Sites
Looking for new outlets to broadcast your brand can leave you pulling out your hair. A simple and effective strategy to overcome this issue is building a partnership program. Under this agreement, your content is featured on a similar site that covers some of the same industry or viewership. Doing so can open up your page to a large amount of new customers or viewers, leading to an influx of traffic. Once on site, these individuals may become repeat visitors if your content connects with them. Of course, featuring the content of the other site on your page is often part of the agreement, so choose wisely when selecting potential partners.
Embrace Change and New Challenges
While resting on your laurels feels great, a strong site never stops the development process. As times change, so does the culture and desired content of your targeted audience. To keep up with this pace, and potentially cash in on new and exciting trends, don’t be afraid to take calculated risks. This includes branching out into new fields and adding in new features to your site. Before committing to any project, consider the risk and rewards of the process. In some cases, running a trial program can give you a better idea of the potential success of the new additions to the website.