No matter what business field you belong to, your ultimate goal is client satisfaction. This is mainly because clients are the ones who are the source of your earnings. For logo designers, it is difficult to assess the type of client they are dealing with since their primary goal is to take on maximum clients as they can get. But not every client is worthy of working with.
As a logo designer, you will face some clients that just not worthy of transacting with. It is true that clients are what you bank on for your logo design business, but you cannot exhibit yourself as being overly needy or dependent. But how do you sort out these types of clients who need to be shunned away? So here are some client types that logo designers must steer clear of in their careers:
The ‘Scrooges’ Clients:
Some clients have a yearning for haggling over everything they purchase, even if it is logo design services. They will treat a logo designer as a commodity and bargain over their fees till they get the lowest possible rates. This is not only disgraceful for designers but undermines their value as a professional. So it is wise to steer clear of the scrooge clients.
The ‘In-a-Rush’ Clients:
Every once in a while, logo designers will encounter hasty clients who rush in and demand an identity within hours. They would treat the designer as a guy working at a retail store and demand as if they are asking for a read-made logo design. These clients not only waste your time, but they leave a bad mark on your portfolio. So it is prudent to avoid them as well.
The “Time-Waster” Clients:
A few clients have a habit of nagging the logo designers with countless revisions that are pointless. It is true that clients have a right to get the alterations they want, but there is a limit to everything. If you are wasting endless time on one client, it is of no use. If you feel that the clients are overly finicky then stay away from them.
The “Non-cooperative” Clients:
In order to complete a logo design project successfully and effectively, there has to be a two-way relationship. Both sides must be equally involved and cooperative in order to finish the project. If your client is non-cooperative, doesn’t attend your calls, cancels all meetings, avoids meeting you for revisions, then it is of no use. It is better to stay away from these kinds of clients.
In conclusion, you must realize that clients come and go. You cannot waste all your time, energy and resources on clients who are hopeless and worthless. Instead, you should learn to select your clients wisely and prudently.